Euroleague Trickshots

There are so many aspects to this game we could write a book on it. So short of that, here's a case study of a really successful viral game.

Euroleague Trickshots was developed by Chroma for Sportingbet – one of Europe's leading bookmakers. It's a marketing tool to reflect and bolster Sportingbet's sponsorship of the wildly popular pan-European Euroleague Basketball League.

Its primary objective is to identify Sportingbet with basketball and to drive sign-ups to their sportsbook.

The game is based on the Euroleague basketball tournament in the sense users can select their favourite team, from Armani Jeans Milano to Zalgiris, and try to score as many points as they can. But here's the twist, you earn points based on the difficulty of the shots you make and the number of credits you're willing to wager. Lose all your credits and its game over. You've got one minute on the clock to pull off as many trick shots as you can.

The game features fluid motion and excellent ball dynamics (the ball bounces as you'd expect it to bounce). The graphics are also extremely pleasing on the eye and every team has its own uniform.

The game's leaderboard is refreshed on a weekly basis. The top 10 players on the leaderboard every week receive exclusive introductory offers from Sportingbet, provided they are over 18.

In six languages with pre and post-18-year-old settings, Chroma was responsible for designing and developing the game as well as promoting it using various marketing tools.

Marketing the game
Chroma implemented several marketing activities to drive traffic to the game, these include Google Adwords (running in major European countries), blog and forum postings as well as submitting a portable version of the game to several game directories. Sportingbet also advertised the game on its various domains.

Every day the number of players has increased and we are extremely proud of the results thus far. If you've got a couple of hours to spare (it's highly addictive) we recommend giving it a try.