Sail Away with Robin Knox-Johnston
Promoting Saga Insurance's sponsorship of Robin Knox-Johnston's voyage in the Round the World Yacht Race, Sail Away was a ground-breaking attempt by the Saga Group to engage with their core over-50s demographic through a viral quiz game.
Appealing to travel and boat enthusiasts, this interactive round-the-world general knowledge quiz was designed to both entertain, and raise awareness of Saga insurance.
The site features an amusing high-tech yacht dashboard with whimsical ambient sound effects and nautical map adornments.
