Easy… build a viral website with lots of dark and suggestive pictures. Then at 10pm on January 19th post an official trailer for one of the world’s biggest computer games.
Nohopeleft.com was the viral site in the eye of the storm supporting the release details of the eagerly awaited Resident Evil 6.
Built with our buddies over at Brothers and Sisters, it’s a conspiracy theorist’s digital dream destination.
Everything about this is huge. The gaming world went bananas and traffic on the site measured in millions. A viral video notched up 300,000 views, the trailer itself has more than three million views. Twitter and Facebook lit up across the globe.
So if it’s a dark and zombie-filled planet you want, then Capcom’s release is your man.
Viral site: www.nohopeleft.com