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Guillaume 23/10/2009 No comments

Moving up in the world

leathermarketIt’s been an amazing year for us at Chroma despite the beleaguered economy, bankers momentarily misplacing their bonuses and the ridiculous, yet rather amusing, expenses claimed by the honourable people running the British parliament.

Chroma was just a fledgling 18 months ago with a few desks, computers and those strange, almost humanlike creatures, called designers and developers. But this duckling has grown up, flown the coop as it were, to a better place with more desks, computers and strange creatures. No government expenses will be claimed for our new duck house.

So where, you may ask, has Chroma moved to? Where would a track record of successful projects for great clients take a company like Chroma? Yes, we have gone up in the world in a literal sense, moving from our first floor office in the Leathermarket to our brand new, awe-inspiring and extremely spacious office on the 2nd floor of the Leathermarket.

Sure we’ve had some teething problems with the move – such as the temperamental wireless internet connection while we awaited installation of the new broadband lines. But these problems were overshadowed – in fact forgotten – on the discovery of our remote-controlled skylight blind. Who cares about mahogany boardroom tables, marble-tiled entrance halls, glass doors with sandblasted logos when you have a remote-controlled skylight blind?

We also welcome a strange species among our ranks at Chroma… Journalists! These guys are responsible for writing the copy and overseeing quality of user-generated content for our latest project with Brothers and Sisters for Sky Sports, called The 92. We are very happy to have them on board as well as all our other new team members. If the past 18 months are anything to go by, we will soon be commissioning a third floor to our office block.

Guillaume 22/10/2009 No comments

Chroma in October

cheestrings-shotsChuck cheese out of windows. GI Joe and Barbie mash it up. And bag a winner at the 3.30 at Newmarket.

Welcome to the wonderful world of Chroma. To find out what we’re talking about, have a butcher’s at below. We’re sure you’ll enjoy them as much as we loved making them.

Cheestrings Shots
Catch as many Cheestring Shots as you can. Just because.

GI JOE
If you found the movie entertaining – and remember the target audience was 9-14 – go all military action figure on us.

iCard
When it comes to money, we’re very serious and we don’t like leaving things to chance. We developed the iCard with the knowledgeable horse boffins at Racing UK and Press Association Sports. Through a mind-numbingly intricate algorithm, we’ve taken horse form to predict the winners from every horse race in the UK, Ireland and South Africa. Best part…it’s free! Here’s a tip… don’t walk down the road with your shoelaces undone and Laughing Boy is a cert for the 4:45.

The 92
Sky Sports want to find the best fans in the league. And we’ve built the site that will find out who they are. Footie fans? Get some.

Barbie
What kind of agency would we be if we didn’t go all pink and fluffy every now and again? This microsite promotes the DVD release of Barbie and the Three Musketeers on TV channel, Nick Jr.

Bootleg
School shoes and trumps games… It makes perfect sense!

Boots – Sunshine Sam

The sun is always a concern at the height of summer. Ok, ok, summer is over but this information will always be important and with Boots its fun to learn through this innovative micro-site and flash game.

Have a look at our work section to see some of our other fine projects.

Paul Wood 27/07/2009 No comments

New Optima website

optima-websiteChroma have completed a website redesign for leading management training provider Optima.

Optima provide business relationship training to senior staff in a range of bluechip companies including Barclays, HSBC, Rio Tinto, Vodafone, N Power, Virgin and LLoyds of London. Key to their offering is Optima’s methodology and the results achieved through equating business success with business relationships.

A redesigned website with new content and features is seen as crucial to further develop Optima’s profile among decision makers within their target client organisations. Chroma were asked to design and develop the new site with these goals in mind and to continue to help Optima take advantage of the marketing opportunities offered by the internet.

The site offers many insights into Optima’s services and features a great many interactive graphical tools to help explain the sometimes complex methodology and concepts behind them. One of these tools is the engaging ‘Dolphin Quiz’ where participants can discover more about their personal approach to business relationships.

Take the test on the Optima site – it’s dolphin-friendly!

Paul Wood 08/07/2009 No comments

New Nickelodeon microsites

supersoakerNickelodeon have launched two fun new microsites both with summer themes and both developed by Chroma.

First up is an action-packed site for Hasbro’s SuperSoaker at Argos. For the uninitiated, SuperSoakers are to water pistols what Wii tennis is to Pong. The site features a shoot-em-up game, full product descriptions and an ‘if I were a SuperSoaker…’ poll for users to pick their favourite water weapon.

Next is Sunshine Sam for Boots on Nick jr. Sunshine Sam is a factor30-loving bear who guides kids and parents through a range of suncare tips and safe activities for the sun while offering a range of prizes together with online wordsearch and a Sunshine Sam dress-up game.

See the sites at:
SuperSoaker – http://microsites.nick.co.uk/supersoaker/
Sunshine Sam – http://www.nickjr.co.uk/boots/

Paddy O'Clery 08/05/2009 No comments

BritishAmerican Business’ new site

British American BusinessChroma are proud to announce the launch of BritishAmerican Business’ new website.

BritishAmerican Business is the leading transatlantic trade organisation with offices in London and New York. Its membership of blue-chip companies benefit from targeted events, advice and networking opportunities.

The site has been completely redesigned and redeveloped to reflect the priorities of the organisation and its dynamic new image.

Technically, the site has been created with an automated calendaring system and a bespoke what-you-see-is-what-you-get content management system.

The CMS gives staff administrative permissions based on their job functions to allow them to publish event details, news stories and maintain the site. It also allows the organisation the ability to manage and accept the all-important membership details. Chroma has also redesigned email templates for all BritishAmerican Business communications.

Chroma’s Creative Director Paul Wood said; “BritishAmerican Business have shown great belief in how the web can help their organisation communicate better with their membership. The new site is a gleaming example of how a highly professional business organisation can make the digital world work for them.”

The site launched on May 1 and Chroma will continue working with BritishAmerican Business to help integrate further marketing initiatives.

Paul Wood 23/03/2009 No comments

Isabel’s Arcade for Epic

isabels arcadeChroma have been selected by Epic Digital Media to redesign the transactional mobile site for their consumer ‘Isabel’s Arcade’ brand.

Multi-language versions will be deployed for the UK, Germany, Italy, Sweden, Denmark, Finland and Norway.

Key to the redesign will be to provide a compelling and usable interface for a broad range of handsets used by the site’s target users.

Paul Wood 12/12/2008 No comments

Dirty Bertie for the NHS

Dirty BertieChroma have been selected by Nickelodeon to develop a minisite for the NHS’ Dirty Bertie campaign. The minisite will appear on the Nick Jr. site aimed at younger children and aims to raise awareness of germs and preventing their spread among this age group and their parents.

The minisite is based around David Robert’s Dirty Bertie illustrations and will feature a hand-washing game, video, downloads and information.

Paul Wood No comments

Bedtime Stories for Nickelodeon

bedtime-stories1Chroma were commissioned by Nickelodeon to develop a minisite to support the pre-Christmas 08 launch of the Disney movie starring Adam Sandler, Bedtime Stories.

The site featured a Bedtime Story generator, movie trailer and competition entry.

Chroma were able to turn the minisite around in one week.

Paul Wood 04/11/2008 No comments

Epic Digital Media

Chroma have been awarded Epic Digital Media’s account for the creation of mobile ads for their games download services.

Chroma will be creating a new set of ads each month in multiple formats that are optimised for handsets used by consumers in Germany, Spain, Sweden, Denmark and Norway.

Paul Wood 28/10/2008 2 comments

The ActionAid Adivasi march

adivasi march

I know this is against what used to be called netiquette (or so I’ve heard), but just occasionally Chroma feels the need to blow our own trumpet.

The project we have just launched for charity ActionAid falls into this category for several reasons: great technology, great design and great viral potential. Primarily flash, the site features some very clever actionscript that hooks up with a load of databases enabling individual graphics to be created and emailed out, pulls in some clever viral features and has a really impressive illustrated landscape for avatars to virtually march through.

ActionAid asked us to create the virtual march to celebrate the 20th anniversary of a land-rights march in India. It needed to appeal to teachers and increase teacher sign-ups for schools information while providing a compelling online activity for primary school children to get involved with and learn about issues around land rights and life in other countries.

A bit like the Nintendo Wii’s Mii creator, users build their own avatar from a wide range of available options with a 1 in a zillion chance (or thereabouts) of creating an exact replica of another. Then they write a message on a virtual placard and join a march of thousands of other avatars. Marchers make their way through a landscape featuring clickable people and buildings based on the landscape of the Nilgiri Hills in India which brings me neatly to the whole point of the march…

The Adivasis of the Nilgiri Hills in the southern Indian state of Tamil Nadu are the original tribal people of the region. Over hundreds of years, non-tribal people took away their land and with it, their way of life. Deciding to act, nearly 10,000 Adivasis marched through the local town of Gudalur on 5 December 1988. It was the first time they had joined together to protest and this new sense of unity has helped them to secure the rights to 200 small villages, including Chembakolli. Chembakolli is the subject of a website and teaching resources outlining life and change in an Indian village. Chembakolli features on some primary schools curricula – see more on ActionAid’s chembakolli.com site.

ActionAid’s brief required that we deliver a site that drives primary school teacher and pupil interaction and delivers an increased number of teacher sign-ups for information about ActionAid’s initiatives for schools including chembakolli.com resources.

Users are guided through a registration process as they personalise their marcher avatar and create their personal message culminating in a permalink to a downloadable jpeg version of their personal avatar graphic. Users can also search for their own and other’s marcher avatars within the march interface and download graphic versions of their marcher for use as Facebook icons etc.

So to celebrate 20 years of Chembakolli and to show your suppport, join the Adivasi March, oh, and Firefox users can check out the retro classic blink tag…


Chroma Flash Arcade