What do you give our Head of Technology – the man who has everything – for his birthday?
These questions are just too easy… it’s a Lego-inspired handmade birthday cake, of course.
Ben Fox’s lovely lady wife has created this ultimate homage to the brightly-coloured Danish brick builders for his 30-something Big Day. It follows on from her triumph of bonkers birthday baked products from earlier this year (see http://chromaagency.com/news/lobster-cake-tale/).
The lollipop-shaped head in the middle is the fella himself – as if you needed telling – portraying the moment when he was officially crowned King of the Internet… or maybe it depicts man’s inhumanity against man, or something.
Either way, for the record, a light and very moist chocolate sponge lies underneath the primary-coloured icing.
What an end of the year for Chroma’s favourite four-legged friend, Sweet Secret.
The four-year-old filly – part owned by Chroma – swept home by ¾ of a length at Kempton Park for her second ever victory.
Jockey Jamie Spencer managed to lead from the start (no easy task at Kempton and especially from the outside draw) to give the 140 Characters syndicate a welcome early Christmas bonus.
Great work Sweet Secret. And well done to our trainer, Jeremy Gask.
Chroma’s not getting complacent about this – we assure you – but another day, ANOTHER award!
Once again the Web Marketing Association has recognised our efforts, this time for Comic Relief’s Red Nose Day iPhone app.
Red Nose Day in Your Pocket 2011 was a smash on iTunes and a big hit with the viewers of the hugely successful charity night of mirth and merriment.
Chroma bagged the award for Outstanding Achievement in Web Development.
Design and building the app with the great peeps over at Comic Relief was a joy. We are hugely proud of the end product. And winning the award is the icing on the cake.
It’s time to dip our toes into the wonderful world of horse race sponsorship.
Not happy with just owning a share of two racehorses, Chroma is sponsoring the first two races on the September 8 racecard at Epsom Downs.
The 2:15 has the concise title of “the Chromaagency.com Website Experts Median Auction Maiden Fillies’ Stakes.”
Phew.
While there’s no stopping the title of the 2:45. It is, of course, “the Chromaagency.com App Experts British Stallion Studs E.B.F. Median Auction Maiden Stakes.”
And breath…
Aside from the vocal exercises, Chroma are proud sponsors and are looking forward to a great day’s racing with our friends over at Epsom Downs.
What can we say – well, usually quite a lot – but this time The Third Sector Excellence Awards are doing all the talking after nominating Chroma’s Comic Relief Red Nose Day iPhone app for yet another award.
This time the Red Nose Day In Your Pocket is up for ‘Best Use of Digital Media’.
Nice.
The Third Sector awards are the awards to win in the dynamic, challenging, yet hugely rewarding sector for registered charities, not-for-profits and campaigning groups.
And they reckon our app is an example of an outstanding project.
So it’s dickie bows front and centre for another red-carpet awards do.
We could get used to this!
PS – congrats to our mates over at Comic Relief for being nominated for their TwitRelief campaign too!
What a time we had… an amazing induction day with our brand new top-secret client.
More details to follow… but let’s just say Chroma and our mates over at Brothers and Sisters are chuffed to bits to be working with one of the most important musical institutions in the world.
We’ll let you into a Sweet Secret – Chroma’s only gone and bought a racehorse!
And if you haven’t guessed by that heavy-handed intro, she’s called Sweet Secret.
Yes, the sport of kings has lured an unsuspecting digital agency into the four-hooved nirvana of horse ownership.
As part of the 140 Characters syndicate, Sweet Secret is trained by Jeremy Gask at renowned Eamonn Wilmott-owned Horses First Racing. The 140 Characters syndicate is the first ever Twitter based horseracing partership. Search for #Twitterhorse on Twitter or subscribe to this site to follow all the action.
And the four-year-old filly has given us an instant return too with a jaunty second place at the 4:50 at Folkestone last week.
This horse-owning business is easy, you see.
Stay tuned for more updates of Sweet Success and her career. And why not have a peek at some videos of her last race day. She’s a beaut.
More:
Visit the Chroma-built website NagMe.com to review Sweet Secret’s form.
Want to know when one of your favourite horses is next running? NagMe.com is the new official sport alert service from Press Association Sport.
Designed and built by Chroma the site has just been relaunched at http://nagme.com. The website is the first of many digital products in development for this new sports alert brand. Hot on the heals of the website we’ll be rolling out other products in the stable including iPhone, Android and iPad apps. Further down the line other sports and exciting new features are planned.
Horse racing fans can quickly set up FREE alerts on any horse, trainer or jockey – and find a wealth of form and horse racing information for every horse in every race in the U.K. & Ireland.
Backed a winner and need to know when it next runs? Simply search for a horse, click on the NagMe button, and every time your selected horse is declared to run in the UK, Ireland or South Africa, NagMe.com will send you an email notification.
28/11/2011 
