New Optima website

Chroma have completed a website redesign for leading management training provider Optima.

Optima provide business relationship training to senior staff in a range of bluechip companies including Barclays, HSBC, Rio Tinto, Vodafone, N Power, Virgin and LLoyds of London. Key to their offering is Optima’s methodology and the results achieved through equating business success with business relationships.

A redesigned website with new content and features is seen as crucial to further develop Optima’s profile among decision makers within their target client organisations. Chroma were asked to design and develop the new site with these goals in mind and to continue to help Optima take advantage of the marketing opportunities offered by the internet.

The site offers many insights into Optima’s services and features a great many interactive graphical tools to help explain the sometimes complex methodology and concepts behind them. One of these tools is the engaging ‘Dolphin Quiz’ where participants can discover more about their personal approach to business relationships.

Take the test on the Optima site – it’s dolphin-friendly!