Living for sport, the Superstars way

Ready… Set… GO!!!! The Superstars Challenge has begun and now you can take part! This addictive online game, the brainchild of Sky Sports’ ad agency, Brothers & Sisters, was developed by Chroma to promote `Living for Sport’, a Sky Sports charity initiative to get employees and public involved. Can you get the fastest time for running, swimming and BMX? Take the challenge to find out and watch the hilarious opening video starring some of our Olympic athletes at www.skysports.com/superstarschallenge.

Living for Sport is a flexible programme which aims to help teachers work with young people in their schools between the ages of 11 and 16 who may be finding school life difficult for whatever reason. It’s about using sport as a starting point to motivate and inspire young people back into school life. The purpose of the Superstars Challenge flash game is firstly to be fun and secondly, as a means of telling people about the Living for Sports initiative and how they can get involved.

We love sport here at Chroma (take a look at some of our projects and you’ll know what we mean). We believe sport builds confidence, boosts health and motivates people to push themselves to greater heights… It’s also fun! Working with Sky Sports and our buddies at Brothers & Sisters, gives us ample opportunity to be involved in sports, even though it might be behind a keyboard. We’re very proud of this project… let’s go for gold.