BritishAmerican Business’ new site

Chroma are proud to announce the launch of BritishAmerican Business’ new website.

BritishAmerican Business is the leading transatlantic trade organisation with offices in London and New York. Its membership of blue-chip companies benefit from targeted events, advice and networking opportunities.

The site has been completely redesigned and redeveloped to reflect the priorities of the organisation and its dynamic new image.

Technically, the site has been created with an automated calendaring system and a bespoke what-you-see-is-what-you-get content management system.

The CMS gives staff administrative permissions based on their job functions to allow them to publish event details, news stories and maintain the site. It also allows the organisation the ability to manage and accept the all-important membership details. Chroma has also redesigned email templates for all BritishAmerican Business communications.

Chroma’s Creative Director Paul Wood said; “BritishAmerican Business have shown great belief in how the web can help their organisation communicate better with their membership. The new site is a gleaming example of how a highly professional business organisation can make the digital world work for them.”

The site launched on May 1 and Chroma will continue working with BritishAmerican Business to help integrate further marketing initiatives.