SBO BET’s 2010 World Cup minisite, developed by Chroma, has been selected by Webdesigner Depot, the respected creative review portal on their list of the Best Website Designs of the 2010 World Cup.
The SBO Bet site joins the World Cup efforts of Twitter, ITV, SKY, FIFA and Carlsberg on this prestigious list.
SBO BET commissioned Chroma to integrate the World Cup content from Press Association Sport to inform their customers on the South African tournament. The site was designed to encourage western users to understand and try their hand at Asian Handicap betting, which is one of the most exciting forms of betting.
The site features explanatory videos and tutorials along with live news results, odds and picture galleries.
Chroma is delighted to have been on the ball with this one. Now, bring on the goals.
Can you swish a rock from downtown or is your prayer gonna be a brick, you know what I’m saying? We’re talking about Euroleague Basketball man! The BEST basketball teams in Europe in one tournament. And now Sportingbet brings you the BEST online basketball game, the Euroleague Trickshots, developed by Chroma.
Choose your team, from Armani Jeans Milano to Zalgiris, and score as many points as you can. But here’s the twist, you earn points based on the difficulty of the shots you make and the number of credits you’re willing to wager. Lose all your credits and its game over. You’ve got one minute on the clock to pull off as many trick shots as you can.
Get onto the weekly leaderboard by scoring more points than anyone else. The top 10 at the end of each week will receive special rewards from Sportingbet (only applicable to over 18’s but youngsters can still play the game).
Launched Europe-wide in six languages, this is sure to be a smash viral game and Sportingbet are backing their winning formula with a Chroma-backed multi-national marketing campaign.
So if you think you can get one off the glass from the three point line or make an easy shot from half way then prove it. Be warned, this game is highly addictive.
The news just keeps getting better! After being on Apple iTunes for less than 2 weeks, the iCard application has had more than 5000 downloads. Today it will be one of the 25 featured apps displayed whenever anyone visits the Apple iTunes store. This is really going to drive traffic to the app and we are extremely proud to see it do so well.
If you haven’t yet tried the iCard app, then now’s definitely the time to do so. Simply click here.
We don’t like to brag, but it seems we’re not the only ones who know how good the iCard really is. Designed and developed by Chroma and commissioned by Press Association Sport and Racing UK, it has reached the shortlist of yet another award, this time the prestigious New Media Age Effectiveness Award.
The aim of the New Media Age Effectiveness Award, according to New Media Age, is to “demonstrate and promote the quality of new media usage in the UK… and to demonstrate the power of interactive media to the wider business world”.
As far as UK web awards goes, it’s the daddy.
To be a finalist is a fantastic achievement for all involved and coincides perfectly with the launch of the free iCard iPhone application which has already been in the top 10 free sports applications on iTunes.
Congrats to the entire team and if you haven’t yet tried the iCard, what are you waiting for?
Learn more about the iCard.
Horse racing’s most advanced racecard the iCard has taken sports fans by storm and is now fast becoming one of the most popular apps on iTunes.
The iPhone app version of Racing UK’s iCard has moved into the top 15 in the Free Apps: Sports category just four days after being launched!
Users of the iPhone and iTouch can now access the latest racecards, runners and results in full colour for all racecourses across the UK, Ireland and South Africa. The application also features Racing UK’s unique iCard race predictor service.
And Apple fans love it, rating it 4.5 stars out of five with comments like: ‘Probably the best app out there. The live stream is excellent quality. I can’t stop using it!’ – Webbymaestro
Designed and built in-house by Chroma, we always had high expectations for this easy-to-use application, but even we were surprised at how quickly horse racing fans have taken to the app.
Could a top 10 place be just around the corner? We think so. Give it a try!
Type in ‘Racing UK’ into iTunes search or click here.
Ready… Set… GO!!!! The Superstars Challenge has begun and now you can take part! This addictive online game, the brainchild of Sky Sports’ ad agency, Brothers & Sisters, was developed by Chroma to promote `Living for Sport’, a Sky Sports charity initiative to get employees and public involved. Can you get the fastest time for running, swimming and BMX? Take the challenge to find out and watch the hilarious opening video starring some of our Olympic athletes at www.skysports.com/superstarschallenge.
Living for Sport is a flexible programme which aims to help teachers work with young people in their schools between the ages of 11 and 16 who may be finding school life difficult for whatever reason. It’s about using sport as a starting point to motivate and inspire young people back into school life. The purpose of the Superstars Challenge flash game is firstly to be fun and secondly, as a means of telling people about the Living for Sports initiative and how they can get involved.
We love sport here at Chroma (take a look at some of our projects and you’ll know what we mean). We believe sport builds confidence, boosts health and motivates people to push themselves to greater heights… It’s also fun! Working with Sky Sports and our buddies at Brothers & Sisters, gives us ample opportunity to be involved in sports, even though it might be behind a keyboard. We’re very proud of this project… let’s go for gold.
The interactive and animated racecard designed, built and maintained
by Chroma has been nominated for the prestigious Sport Industry Awards
2010.
The highly successful iCard – commissioned by Racing UK and PA Sport -
has been short-listed in the Best Use of Digital Communication in
Sport category.
Apparently, it took more than 60 key sporting head-honchos 50 hours of
intensive judging to compile the final short list. The result is the
best of the best the sports business industry has to offer.
Congrats to our clients Racing UK and PA Sports. And we can’t stop
smiling here at Chroma!
For more details visit The Sport Industry Awards 2010 website.
We’re pleased to announce the launch of two new models for two or our fave clients.
First up is Britain’s Next Top Model for Virgin Media at http://bntmvote.co.uk. Chroma have produced a robust and secure voting site for Living TV’s show where users can vote for one of four girls who will go on to be the viewers’ choice in the annual national model hunt. Our solution aims to minimise multiple votes being cast by users and provides a backend interface for the Living TV team to monitor activity.
Next up is the BritishAmerican Business Council Conference site at http://conference.babinc.org/. The conference is the most important event run by the US/UK trade organisation BritishAmerican Business. The site allows users to register for the conference and keep up to date with speakers and sponsors as they are announced. The BAB team are able to manage the site through a custom CMS underpinning the site.
We’ve only just gone and won the Web Marketing Association’s Standard of Excellence WebAward for 2009 for our work with Action Aid and the Adivasi project.
Get us!
The gong is given to websites that have achieved excellence in seven criteria: Design, Innovation, Content, Technology, Interactivity, Copywriting and Ease of use.
And we got exceptional scores for the Innovation, Technology and Interactivity bits.
The Adivasi March site was built with classroom education in mind and kids can create their own avatar before joining the march in the two beautifully illustrated Indian villages. Have a butcher’s for yourself.
We’re really chuffed and the Champagne corks – sorry Panda cola cans – haven’t stopped popping since.
Chroma MD Paddy O’Clery said: ‘We loved this project. The illustration is a joy and the usability is perfect for curious young minds. You should see the look on kids’ faces when they use this site – they love it too.
‘We’re really proud of our work and its brilliant the hard work of the designers, developers and team has been recognised by the WebAward people.’
Check out more details about the WebAward and the Adivasi March.
The 92 is an exciting new football fan site that offers you the opportunity to prove that your club has the best fans in the land.
Backed by Sky Sports, it enables supporters to compete directly with fans from other clubs by uploading images and submitting their content to The 92.
There are 92 league teams in England and Wales and no matter if you follow Accrington Stanley or Man Utd, your club can be champs.
The site is run by the gnarled old football hand, The Gaffer and he says… “Register for your favourite team and be the number one fans… take photos, make comments, go wild ‘cause this is for you!”
Chroma built the site with our buddies over at Brothers & Sisters, the marketing and advertising agency for Sky Sports.
25/06/2010 
