How do you get your brand to trend worldwide on Twitter?
Easy… build a viral website with lots of dark and suggestive pictures. Then at 10pm on January 19th post an official trailer for one of the world’s biggest computer games.
Nohopeleft.com was the viral site in the eye of the storm supporting the release details of the eagerly awaited Resident Evil 6.
Built with our buddies over at Brothers and Sisters, it’s a conspiracy theorist’s digital dream destination.
Everything about this is huge. The gaming world went bananas and traffic on the site measured in millions. A viral video notched up 300,000 views, the trailer itself has more than three million views. Twitter and Facebook lit up across the globe.
So if it’s a dark and zombie-filled planet you want, then Capcom’s release is your man.
Viral site: www.nohopeleft.com
They’re under starters orders and we’re off… with the latest iPhone app release, this time for the lovely people and venue that is Sandown Park racecourse.
Sandown is the latest release in the portfolio of toppermost racecourse apps built by Chroma.
So if you’re thinking of a great day out of the races, make sure you pop to the app store first.
Chances are, Chroma have built the app. Sandown Park racecourse app
Chroma’s other racecourse apps
Aintree racecourse app
Chester racecourse app
Cheltenham racecourse app
Epsom Downs racecourse app
Goodwood racecoure app
Haydock Park racecourse app
Musselburgh racecourse app
It’s been heads down this week at Chroma Towers – the busiest start to a year EVER.
Good stuff, and all.
But there’s still just enough time to find a classic concept brought to life on the web. For the under 30s among you, most of Sleeveface is based on the vinyl album cover that was once played on something they call a record player.
It’s been about for ages but the idea is simple; one or more persons obscuring or augmenting any part of their body or bodies with record sleeve(s) causing an illusion. Get in: http://www.sleeveface.com/
And if you still haven’t had enough of work and that-there learning, how about a few charts and graphs to further nerd you-up.
Twitter is the top brand on… er…Twitter. But who else makes a mark: Top Brands on Twitter
And what were the Top 10 fonts of 2011? Cheap Pine never looked so good: Fonts of 2011
Here’s your chance to make the best website in the world.
But how do you stand out from the other 525,998,443 sites out there?
First, consider the browsers, screen size, languages, SEO, social media, navigation….
Aah forget that… just take a look at this excellent Anatomy of a Perfect Website graphic.
Now all you need to worry about is what do wear at the Website of the Year awards.
Click here fore The Anatomy of the Perfect Website
Fancy working with one of London’s fastest growing digital agencies?
Chroma’s looking for a full-time Senior Project Manager.
It’s a great chance to shape the way we grow the company. Here’s the details:
Senior Product Manager
Spread the word (there’s a £500 referral reward).
Hi there, everyone – Chroma want to wish you all a fantastic Christmas and a fun-filled New Year.
We’ve had a great run of things this year and we’re on a roll. So a massive thank you to our clients and suppliers who show continued faith in Chroma and the work we do.
In 2012, we will be re-doubling our efforts to make brilliant websites, awesome apps and delectable digital products.
And our No1 priority will be to continue to impress our clients.
So cheers to you all and here’s to a brilliant 2012!
What do you give our Head of Technology – the man who has everything – for his birthday?
These questions are just too easy… it’s a Lego-inspired handmade birthday cake, of course.
Ben Fox’s lovely lady wife has created this ultimate homage to the brightly-coloured Danish brick builders for his 30-something Big Day. It follows on from her triumph of bonkers birthday baked products from earlier this year (see http://chromaagency.com/news/lobster-cake-tale/).
The lollipop-shaped head in the middle is the fella himself – as if you needed telling – portraying the moment when he was officially crowned King of the Internet… or maybe it depicts man’s inhumanity against man, or something.
Either way, for the record, a light and very moist chocolate sponge lies underneath the primary-coloured icing.
It’s now all eaten up. Happy Birthday Mr Ben.
What an end of the year for Chroma’s favourite four-legged friend, Sweet Secret.
The four-year-old filly – part owned by Chroma – swept home by ¾ of a length at Kempton Park for her second ever victory.
Jockey Jamie Spencer managed to lead from the start (no easy task at Kempton and especially from the outside draw) to give the 140 Characters syndicate a welcome early Christmas bonus.
Great work Sweet Secret. And well done to our trainer, Jeremy Gask.
And all this as a 10-1 shot. Happy days.
Here’s the result in all its glory: http://www.racinguk.com/results/race/62526 and you can watch the race replay with our friends over at Racing UK (you will need to register but it is free).
Chroma’s not getting complacent about this – we assure you – but another day, ANOTHER award!
Once again the Web Marketing Association has recognised our efforts, this time for Comic Relief’s Red Nose Day iPhone app.
Red Nose Day in Your Pocket 2011 was a smash on iTunes and a big hit with the viewers of the hugely successful charity night of mirth and merriment.
Chroma bagged the award for Outstanding Achievement in Web Development.
Design and building the app with the great peeps over at Comic Relief was a joy. We are hugely proud of the end product. And winning the award is the icing on the cake.
Great work Paul, Matt and all the ChroBots!
It’s time to dip our toes into the wonderful world of horse race sponsorship.
Not happy with just owning a share of two racehorses, Chroma is sponsoring the first two races on the September 8 racecard at Epsom Downs.
The 2:15 has the concise title of “the Chromaagency.com Website Experts Median Auction Maiden Fillies’ Stakes.”
Phew.
While there’s no stopping the title of the 2:45. It is, of course, “the Chromaagency.com App Experts British Stallion Studs E.B.F. Median Auction Maiden Stakes.”
And breath…
Aside from the vocal exercises, Chroma are proud sponsors and are looking forward to a great day’s racing with our friends over at Epsom Downs.
Chroma built the Epsom Downs iPhone App
Here’s the racecards for Epson Downs.
27/01/2012 
