Chroma MD Paddy O’Clery was invited to the House of Commons to discuss the importance of the Creative Industries to the UK economy.
Chaired by Baroness Bonham Carter, the lively breakfast debate hosted by the Industry and Parliament Trust, saw leading industry experts discuss the merits of tax incentives for film and TV production, as well as stimulus packages for the animation and gaming world.
Introductory talks form Sara Greater, CEO, Talkback Thames and Caroline Torrance, Director of Drama, Content and Production, BBC Worldwide, set the tone for a hugely interesting and fruitful session.
Chroma pushed for the technology industries to be considered part of the creative industries and made further points that legislation and government seemed to lag behind the events in the fast-moving digital industries.
The findings of the session will be published at a later date.
Ever fancied owing a racehorse? Our friends over at Coral are doing something that’s never been done before.
Through a spanking new website designed and built by Chroma, they’ve launched Britain’s only bookmaker-run racing club – the Coral Champions Club.
In association with the prestigious British Champions Series, the Coral Champions Club is an exclusive pass that gets you closer to the spectacular British Champions Series than ever before.
How close? Imagine being an owner for the day and watching one of three Coral Champions Club-owned horses triumph in a BCS event.
The magic touch of top trainer Jeremy Gask from Horses First Racing is behind the stable (Horses First are the guys who look after the two Chroma horses, Miss Socialite and Sweet Secret).
So, a day at the races, anyone?
Visit the Coral Champions Club site HERE
The Racing UK countdown clock says it’s 3 days and 22 hours until it all kicks off.
We are, of course, talking about the four days of magic, magnificence and madness that is the Cheltenham Festival.
Starting on Tuesday March 13, it is difficult not to overstate the scale and importance of the Festival to the racing world.
Traffic to the Chroma-built Racing UK website, Android app, iPhone apps and mobile site will triple. Back-page horseracing coverage will become front-page news.
And our toppermost friends over at Racing UK TV have piled in with a countdown clock, advance racecards, previews, archive videos, homepage takeover and all the best prices from the bookies.
Everyone will have their fingers crossed to see if legendary multiple Cheltenham Gold Cup and King George VI winner Kauto Star can overcome injury in time for the big race. Tickets sales have topped 200,000.
Bring it on.
Three days, 21 hours and 58 minutes…
Chroma have built:
Racing UK website
Racing UK iPhone app
Racing UK Android app
Racing UK mobile site
Official Cheltenham Racecourse iPhone app
You know when Sky Sports do a sport, they do it properly.
Not content with revolutionising the way we watch football and cricket, they’ve now set their sights on making F1 the best telly-box sports experience…. bar-none.
And Sky F1 HD will be the channel to deliver the goodies.
All across the UK on billboards and TV, you’ve no doubt seen the amazing ads created by the superb siblings over at Brothers and Sisters.
And to house these wonders on the web, say hello to their superslick new Sky F1 HD site, built by the fine technical hands of Chroma (that’s us, by the way).
Simply jump to sky.com/f1 – the channel is free to existing Sky Sports customers – and start your engines.
We’ve just launched the official 2012 Sport Relief apps for Android and iPhone.
The Sport Relief in Your Pocket app is free and in the App Store and Android Market now.
It features regular updates from all the Sport Relief challenges, as well as images and video content from the celebs involved; including Miranda Hart, Gary Lineker, Vernon Kay, Colin Jackson, Dermot O’Leary and Fearne Cotton.
And packed inside is the wicked ‘Fling a-Face’ game, which enables players to catapult one of the celebrities’ faces – or your own face – across the country to collect points. Warning though, it’s very addictive.
The app also has an ‘Inspire Me’ feature, which includes examples and stories of individuals’ Sport Relief fundraising activities.
Past Sport Relief challenges include David Walliams swimming the Thames and Eddie Izzard completing a mind-boggling 43 marathons in 51 days. There’s also the all-important Donate function, so you can send your donation directly to Sport Relief from your mobile
The Sport Relief event runs between 23 and 25 March 2012 and it will be televised on the BBC.
Bish-bosh… get the Sport Relief In Your Pocket here:
iPhone App
Android App
How do you get your brand to trend worldwide on Twitter?
Easy… build a viral website with lots of dark and suggestive pictures. Then at 10pm on January 19th post an official trailer for one of the world’s biggest computer games.
Nohopeleft.com was the viral site in the eye of the storm supporting the release details of the eagerly awaited Resident Evil 6.
Built with our buddies over at Brothers and Sisters, it’s a conspiracy theorist’s digital dream destination.
Everything about this is huge. The gaming world went bananas and traffic on the site measured in millions. A viral video notched up 300,000 views, the trailer itself has more than three million views. Twitter and Facebook lit up across the globe.
So if it’s a dark and zombie-filled planet you want, then Capcom’s release is your man.
Viral site: www.nohopeleft.com
They’re under starters orders and we’re off… with the latest iPhone app release, this time for the lovely people and venue that is Sandown Park racecourse.
Sandown is the latest release in the portfolio of toppermost racecourse apps built by Chroma.
So if you’re thinking of a great day out of the races, make sure you pop to the app store first.
Chances are, Chroma have built the app. Sandown Park racecourse app
Chroma’s other racecourse apps
Aintree racecourse app
Chester racecourse app
Cheltenham racecourse app
Epsom Downs racecourse app
Goodwood racecoure app
Haydock Park racecourse app
Musselburgh racecourse app
It’s been heads down this week at Chroma Towers – the busiest start to a year EVER.
Good stuff, and all.
But there’s still just enough time to find a classic concept brought to life on the web. For the under 30s among you, most of Sleeveface is based on the vinyl album cover that was once played on something they call a record player.
It’s been about for ages but the idea is simple; one or more persons obscuring or augmenting any part of their body or bodies with record sleeve(s) causing an illusion. Get in: http://www.sleeveface.com/
And if you still haven’t had enough of work and that-there learning, how about a few charts and graphs to further nerd you-up.
Twitter is the top brand on… er…Twitter. But who else makes a mark: Top Brands on Twitter
And what were the Top 10 fonts of 2011? Cheap Pine never looked so good: Fonts of 2011
Here’s your chance to make the best website in the world.
But how do you stand out from the other 525,998,443 sites out there?
First, consider the browsers, screen size, languages, SEO, social media, navigation….
Aah forget that… just take a look at this excellent Anatomy of a Perfect Website graphic.
Now all you need to worry about is what do wear at the Website of the Year awards.
Click here fore The Anatomy of the Perfect Website
Fancy working with one of London’s fastest growing digital agencies?
Chroma’s looking for a full-time Senior Project Manager.
It’s a great chance to shape the way we grow the company. Here’s the details:
Senior Product Manager
Spread the word (there’s a £500 referral reward).
26/06/2012 
