Part VI: Working with a Digital Agency

Launch/Implementation, monitoring and tweaking

The development of your digital product is complete, now it’s time for the project to go live. This is an exciting time – while also a bit stressful. Will everything go as planned?

Create a checklist of everything that should happen when the project is launched and get several people to test the functionality and all other elements once it goes live just to double check that every process has been implemented correctly. If you notice any problems here, be sure to correct them before too many users become aware of them.

It is important to monitor your project’s performance. Using various webmaster and analytics tools you can see how well your website is doing. Set up measurement criteria that will be specific to your project and use these to keep track of the how it is performing. For instance, if the purpose of your project is a website that sells soap online you could look into your website statistics to see how many pages people visit on your site before making a purchase or which page generates the most successful sales.

Monitoring how your project is doing will help you determine what changes can be made to improve the overall performance. Put procedures in place for implementing changes that won’t disrupt the flow of service or cause unnecessary down time. Keep an eye on questions and complaints from people who are using your digital product as these will often give you the best guidelines on how your efforts can be improved.

In our final part of this series of articles we will be looking at what kind of technical support you can receive from your digital agency. Sign up to our RSS feed so as not to miss out.