Zine | Chroma Agency

nick-trumps All work and no play makes Jack a dull boy. Chroma agrees, but who says we can’t mix the two?

The recession has prompted many respected marketing experts to write blogs about how branding has changed forever. They say people are more sceptical about marketing messages and branding campaigns and are less likely to buy unneeded items, even when they are on sale etc etc. It’s all rather negative.

While scoffing down a slice of marshmallow-enriched chocolate fridge cake and listening to some great tunes on Spotify, I gave some deep thought to this (branding stuff). Then I asked myself: Why can people spend hours watching YouTube without ever getting bored? Simple, it’s fun! So, get your customers to have fun.

When we were young we played games. That’s how we learnt. Imagination WAS the real world. Then we went to school and were taught to think and work like everyone else by learning how to do things in a structured, and dare I say it, boring way. First year of school you start off with a pencil case containing 12 (and if you were lucky, 24) coloured pencils or crayons. By the time you leave school and start working you’ll most probably end up with one pen in your pocket! What happened? Our world lost colour.

New media opened the way for people to really be creative again. Harness this creativity. Get your customers to look beyond the grey (London) sky and see the rainbow again.

Wondering what message your customers will respond to? Kurt Cobain said it right… “Here we are now, entertain us!”

Just for fun… try these games and consider whether you could use more creative ways to entertain your customers with new media.

Laterz